Proper Use of Promotional Products

We all get promotional products, whether it is at a conference, at a meeting, at the subway, on our way to work.

Sometimes I get a full bag of pens, keyrings and other promotional products, but I don't go back and do business with many of those companies.

The question we need to ask ourselves is how do we properly use promotional products to achieve a higher market and bring more results.

Rule 1: Make sure people get something that they want, need and will use it:

Order a mix of items, such as promotional pens, promotional bags, printed drink bottles, promotional items etc, and choose wisely what promotional product should go at which hands. If you are running a gym, you wouldn't give your clients just a pen, you will give them a promotional bag, that they will use everyday and will be self promoting their Gym as well.

Rule 2: Don’t undercut on quality! Ever!!!

You don’t want your clients to associate your business with the word cheap, but you want your business to be associated with the words Quality and Innovation.

Depending on your business maybe you can’t afford to spent $X amount of dollars on a very expensive promotional product, but you will definitely want to buy something that will not only work once, but will be kept in use for a long time.

The idea is to give your clients something they will miss if it is not there. E.g. a good quality promotional caps that is better than what the client is used to wear would make them miss it if it disappeared, and they will always associate that with your brand.

Rule 3: Choose clever design.

Depending on the promotional product, you cannot enter every single detail about your company on it. You want a neat, clean design that will enable your logo and brand to stand out, you want easy readable website address or phone number, and not squashing the full company address, website, logo, phone etc on a single pen.

Complete promotional products understands these concepts and we are happy to provide you assistance with any of your needs to choose the best possible way to use promotional products specifically for your business.

Please call us on 1300 979 975 or visit our website: www.completepromotionalproducts.com.au