A logo design is like your company's face to the world. Its purpose is to uniquely identify your company and brand by making an indelible first impression on clients and customers. So if your logo is going to look very inconsistent on your various promotional marketing materials then that's going to be a problem. Reduce this hassle by starting out with an easy to reproduce logo.
Ask your marketing consultant about your logo before you approve it from your designer, because he will think of promotional merchandise and marketing activities for your business before he approves it or more simple is ask your self the following to make sure you have a perfect logoHere are 5 basic things to consider:
1. What type of image are you going for? Do you want a descriptive logo with images or just a play on words?
2. What basic color would you like to use to represent your business? Will it fit in with your color scheme that is already in place on your web site or in your business correspondence?
3. What is the most important feature of your business that you would quickly like to convey? Is it a product or a service?
4. Do you want a complex or simple logo design? Large corporations like Nike or Target do well with simple, but a new small business might need more to make it memorable since it won't have the huge exposure that the big guys can afford.
5. Do you want your business name to be part of your logo? Small businesses may find this feature more important because of their need for exposure without the capital for large scale advertising services
Informative read which is describing how to Promote your Business with Promotional Products. I am agree that it is important to start your business with a perfect logo which is helpful in branding.
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Promotional products