When ever we attend various expos, networking events and other places. We usually end up collecting pile of promotional products – sun hat, stress balls, Frisbee's, yo-yo's and similar toys (Yes correct, Looks like my kids toy box)
Added to the collection in the bottom of the boys toy boxes, I have a collection of mugs and pens from different companies. These don't end up in the toy box – they get used.
Which brings me to the point of this post. If you are creating promotional products for your business, create something that is useful and will get used. This way your logo or message is not ending up in the bottom of a toy box!
Some ideas for useful products are mugs, promotional pens and promotional caps, although it is possible to have too many magnets on the fridge.
When you are really choosing something for your clients, so that they keep it long term(ask yourself following 2 questions)
- Think of your target market
- What they will use ? & why they will use?
So next time you are selecting or deciding on something to create as a promotional product, put some thought into it and come up with something that is useful.
A logo design is like your company's face to the world. Its purpose is to uniquely identify your company and brand by making an indelible first impression on clients and customers. So if your logo is going to look very inconsistent on your various promotional marketing materials then that's going to be a problem. Reduce this hassle by starting out with an easy to reproduce logo.
Ask your marketing consultant about your logo before you approve it from your designer, because he will think of promotional merchandise and marketing activities for your business before he approves it or more simple is ask your self the following to make sure you have a perfect logo
Here are 5 basic things to consider:
1. What type of image are you going for? Do you want a descriptive logo with images or just a play on words?
2. What basic color would you like to use to represent your business? Will it fit in with your color scheme that is already in place on your web site or in your business correspondence?
3. What is the most important feature of your business that you would quickly like to convey? Is it a product or a service?
4. Do you want a complex or simple logo design? Large corporations like Nike or Target do well with simple, but a new small business might need more to make it memorable since it won't have the huge exposure that the big guys can afford.
5. Do you want your business name to be part of your logo? Small businesses may find this feature more important because of their need for exposure without the capital for large scale advertising services
Promotional products are one of the main streams for a company’s advertising and promotional activity.
Branded Promotional Merchandise is a cost effective tool that helps your company building a closer relationship with your clients and creates a great brand awareness of your corporate identity.
This is why having a ready to give promotional gifts to your clients, associates and anyone related to your business can present your business as a well established business that has a long-term planned marketing strategy and can help persuading your clients in using your services and provide a total customer satisfaction.
It is a tough market out there, and using a marketing tool like branding your logo, your colors, your name on a product that will be used by your clients and strengthen your mutual relationship means that you have already achieved your goal in "spreading your name out" and this will have a much higher positive impact on your business.
The more people know about you and your company, the more chances of success you have.
We can all agree that the Best things in life are those that come for FREE.
Everybody loves freebies, doesn't matter if it is just a free pen, free keyring, free pens, free keyring, free lanyard or a free car. As long as it is for free it puts a smile on everyone's faces.
Promoting you brand and establishing its awareness can be easily achieved by giving away promotional products to your existing and potential clients and will most definitely make their day better.
By investing just a small amount of money into a promotional products campaign you will be able to make an enormous return on investment in the long term. This kind of marketing promotions have been in use ever since the first trade was established.
Depending on the nature of the services you provide, you can give away free promotional pens, promotional mugs, promotional bags, promotional caps, promotional drink bottles, printed drink bottles. By making sure that your potential clients will be using your free promotional products, we guarantee you that they will remember you.
Not only they will remember you, but they will expose your brand to others too!!!
We all get promotional products, whether it is at a conference, at a meeting, at the subway, on our way to work.
Sometimes I get a full bag of pens, keyrings and other promotional products, but I don't go back and do business with many of those companies.
The question we need to ask ourselves is how do we properly use promotional products to achieve a higher market and bring more results.
Rule 1: Make sure people get something that they want, need and will use it:
Order a mix of items, such as promotional pens, promotional bags, printed drink bottles,promotional items etc, and choose wisely what promotional product should go at which hands. If you are running a gym, you wouldn't give your clients just a pen, you will give them a promotional bag, that they will use everyday and will be self promoting their Gym as well.
Rule 2: Don’t undercut on quality! Ever!!!
You don’t want your clients to associate your business with the word cheap, but you want your business to be associated with the words Quality and Innovation.
Depending on your business maybe you can’t afford to spent $X amount of dollars on a very expensive promotional product, but you will definitely want to buy something that will not only work once, but will be kept in use for a long time.
The idea is to give your clients something they will miss if it is not there. E.g. a good quality promotional caps that is better than what the client is used to wear would make them miss it if it disappeared, and they will always associate that with your brand.
Rule 3: Choose clever design.
Depending on the promotional product, you cannot enter every single detail about your company on it. You want a neat, clean design that will enable your logo and brand to stand out, you want easy readable website address or phone number, and not squashing the full company address, website, logo, phone etc on a single pen.
Complete promotional products understands these concepts and we are happy to provide you assistance with any of your needs to choose the best possible way to use promotional products specifically for your business.
Promotional bags are a great way to promote your brand. Get promotional bags and corporate bags from the specialist to make your brand more popular in Austrlia and world wide.
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Promotional Products gives any company brand appreciation and boosts your companies brand awareness. The best way to advertise your products is through promotional office stationery usually the products those are useful and functional will give any business the best publicity
So, Another great Marketing Product is the promotional office and Promotional desk supplies, most employees need to write down information or print supplies off, items like Promotional pens, Promotional bags, Promotional pencils are great for employees, even for school kids. The good thing about promotional office and desk supplies is that they are cheap and easy to find. Complete promotional product did a good research on all the office supplies and then came with range of products to select from (Please click on following to see the promotional products in detail)
Advertising Products are the only way to promote your business and if advertised well your business will boost with customers and Brand Recognition. When choosing your Promotion Products make sure you find the right items for your customers. There is no point Marketing Products that customers don’t want; it will waste time for your business and your customers. Put yourself in your customers shoes!
Promotional bags are available in different design, sizes and colors. All of them are used and Made accordingly for Different seasons or functions.
So are you deciding to make promotional bags for your employees who will use the bags for carrying company goods while working or attending conferences. This is a great way of promoting the company to other clients and companies in the events that are attended by those who carry these bags. Or other way of doing it is eco bags, green shopping bags so it really depends.
It is sensible to choose from the various available types of Promotional Products that will make your company to stand out from the rest. You can choose high quality types that will last longer while people still read the message you intended to communicate to the crowd
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Outings are no doubt, one of the reasons why summer is well loved by the young and old. With different activities that can be done under the sun, the months of September to March also assure your brand the exposure it needs not just on covered locations but also outdoors.
Another part of outings that everybody oh-so-loves is FOOD. As kids, especially adults get famished after running around or just lazily sprawling on the greens, everyone looks forward to the grub, especially after a hard day’s work—if having fun is considered to be one.
This summer, getting your brand some recognition during exciting outdoor activities and events should be easy with our great assortment of Promotional Products. September is Recreational and Parks Month – take advantage of this opportunity to promote your brand while promoting outdoor adventure at the same time. There is no better way to get positive company recognition than to be associated with having fun!
From budget-friendly ideas to big-ticket buys, here are some fun and Promotional Itemsthat are sure to boost your brand’s visibility this summer.
Whatever your theme, there is surely a promotional tool that will represent your business in a fun-filled way, help your customers have a great time, and create lasting memories of your brand. Now get outside and have some fun!
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